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Rolls Royce
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Adidas
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Armani
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Nike
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ASOS
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Sennheiser
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Huawei
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Barbour
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HSBC
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Levi's
I'm a New Yorker living in London. For the last 20 years I’ve helped global brands define how they show up in culture.
As a creative leader, I’ve created integrated global marketing campaigns that shape how brands connect with audiences around the world. Brands like Armani, Rolls Royce, Emirates, Coca-Cola, Huawei, Nike, HSBC, adidas, Chivas, Peroni, ASOS, Smirnoff, and Sennheiser.
My work focuses on translating cultural insight into brand strategy and creative systems that build long-term brand equity while delivering measurable impact.
This past year, I served as creative jury foreman for the DRUM awards, and talked on stage about creativity at the IAB awards and MadFest. When I'm not working, I write about the ad industry and occasionally host a music podcast.
But enough biography.
Here are some of the brands I've worked with: